Brand Foundation & Strategy –

• Analysis of Current Brand Positioning and Market Perception
• Competitor Analysis Within Author’s Genre
• Assessment of Existing Visual Assets
• Review of Current Messaging and Voice Consistency
• Identification of Brand Strengths and Gaps
• Target Audience Refinement and Persona Development
• Unique Value Proposition Clarification

Visual Identity System-

• Primary Logo
• 2 Logo Variations
• Favicon Design For Digital Applications
• Color Palette Development
• Typography System Web-Safe Alternatives and Fallbacks

Digital Asset Creation –

• Header/Banner Design for Website
• 3 Social Media Post Templates (quote cards, book announcements, etc.) (1 per series)
• Story Highlight Covers
• Platform-Specific Sizing and Specifications
• Promotional Graphics Templates (Trope Cards – one per book, Bookmark – one per series, but more can be purchased, sticker – one per series, but more can be purchased )
• A+ Content (1 per series) Email Signature Design

Content Strategy Framework-

• Brand Voice Definition and Examples
• Key Messaging Pillars
• Elevator Pitch for each book
• Bio Templates (short, medium, long)
• Genre Specific Language Considerations
• 2 email newsletter templates